THE ANNALS of Perfume in Europe, In Particular French Perfume

Historically, the usage of perfume began in Egypt possibly over 4000 years back. Thereafter, the fame and love of perfume began to spread through Europe from its historic roots in Egypt. Once the Romans and Greeks began to adopt the bath houses habits of the ancient Egyptians regularly, the rise of perfume use within Europe was unstoppable. By the 17th Century perfumes popularity had spread right across the Middle East, Europe and Asia.

The greatest changes came to the perfume industry in the 19th century, when science of had improved significantly. This advancement opened up various new methods to create perfumes and by the finish of the nineteenth century there were reported to be around 2000 people working within the French perfume industry alone. By that point, the French were the leaders in the art of perfume making. They took a raw talent and refined it into one of pure art. The French perfume industry became so renowned that in 1900 they participated in an amazing world exhibition in Paris, where the perfume pavilion was amazingly decorated and became an instant success.

Throughout Europe there grew a new perceptions of perfume. Perfumery was no longer just about the scent of the perfume anymore, a great deal of interest was also growing regarding the packaging accessories. Perfume makers also began partnering with extravagant glass manufacturers, designers and major marketing companies to create top advertising campaigns to obtain create recognizable brand identity for their products. Lalique, a famous glass manufacturer created some of the most unique perfume bottles ever for some of the top perfumers of your day. By this time around marketing and advertisement agencies have began to play major roles in creating awareness for the perfumes to ensure they were successful.

In the year 1911 Paul Poiret a French clothier became famous for becoming the initial design house to produce a perfume to compliment his fashion line. Although he had not been the very best at marketing his signature perfume at the time, his business still went down history because the first fashion house to create its perfume. He was the trend setter in the now popular sideline of clothiers and couture houses creating their own line of designer perfumes.

Gabrielle Channel was another fashion designer that became well-known for creating her own type of perfumes to compliment her clothing line. She headed an extremely successful couture house and did a far greater job at marketing her perfume line than Poiret ever did.  Michel Germain Perfume , or better still her fashion house went down in history for creating a few of the top perfumes of all time.

In current times, there were plenty of changes within the world-wide perfume industry. Although perfume making dates back a large number of years, profit rather than quality has become the primary aim of the industry big boys. That is a big contrast to its hay days in Grasse, France, where exquisite fragrances were made up of the best quality perfume ingredients.

However, French perfumes continue to be probably the most sought after perfumes nowadays, a fact that may probably be pinned right down to an industry's determination to always put quality first.